Magnolia grandiflora is for many the glory of the
genus; tall trees mantled with those startling
blooms, shrouded in the fragrance of elusive beauty.
Although the flowers fade so fast, to have and to
hold their perfume is a gift. The abstract wish
to translate a rare flower into an original parfum
initiated a journey through seasons and to
remote gardens. Finally, it led to the ateliers
of the worlds most original parfum designers.